Licor 43 brand had low perceived value in export markets including key global market, the uk new campaign was launched: “pura passion” enabled local interpretation

As UK Area Aanager i was responsible for working with with the appointed distributor to develop a brand plan
On Trade activation to promote local serves

• mini beers
• pura 43
• Brand Awareness drive
• Barista & Bartender competition
• Social Media campaign & press tastings ( featured in drinkls business weekly news)
• retail distribution:
• new listing of licor 43 original in Tesco & Amazon

1st Global Launch & listing of L43 Orochata in Tesco

growth of +10% ( shipments) in 3 years

uk a key market in growing the brand from approc 650k cases to 1 million ( globally)