Founded in 1999, the 1st super premium gin
The most awarded gin brand in terms of product quality
Martin Miller was an artist/art collector and had the mad idea of creating a premium gin
New Global brand positioning : Surrealism was used in brand message & identity
My role as UK Martin Miller’s Area Manager was pivitol in delivering brand awareness
UK is a key global market for Martin Miller’s
supported global campaign to help give mmg a usp and stand out “ from madness to genius”
key brand events in London at Start Art Fair & Affordable Art Fair
PR /press tastings for local & global press
UK launch of Summerful & Winterful variants and listing in key retailer
listing of premium MMG ”westbourne” in uk retail

attained premium image & desiriability amongst connossieurs in extremely competitive and mass brand lead market