Market Research & SWOT Analysis reveals that the brand is not sufficiently differentiated in a crowded market, and the pricing is too high for independent retailers to take a risk.

A revised brand strategy defines a clearer narrative around the vineyard’s heritage and sustainable practices, appealing to eco-conscious consumers.
Digital Marketing solutions include a website redesign, an SEO strategy to increase visibility, and an Instagram campaign that taps into the sustainable wine-drinking trend.

Develop sales materials and guide the producer through forming partnerships with wine distributors who specialize in sustainable wines, giving the product a new route to market.